Linking all company's services with one project
This range of units has been designed to link the 3 main services Goldfinger Factory offers: a school with DIY courses, a workshop with building facilities and a shop. It is made out of reclaimed wood.
Each piece has its own level of difficulty.
One can improve oneself by building more and more difficult objects, increasing the difficulty steps at each new built object.
It enables the brand to offer different commercial options at various levels of engagement (depending on people’s motivation, budget and skills):
● Buy it mounted
● Buy the kit to mount it yourself at home
● Learn how to build it during a course
Goldfinger Factory
May 2014
Plywood, Pine wood
various
Brand Strategy / Product Design / Marketing